Why You Need a Marketing Expert with Technology Experience

Competition amongst law firms is constantly growing, which is pushing firms to enhance their marketing and business development strategies. As a result, there is a growing dependence on data and advanced technology. This shift is being spearheaded by a new generation of experts who are well-versed in both marketing and technology.

As law firms aim to enhance their marketing efforts, there will be a continued increase in marketing operations. This shift is driven by a desire for attorneys to improve both their marketing strategies and business development initiatives. Ultimately, the goal is to achieve greater efficiency and provide superior service to clients.

How can your firm stay ahead of the curve?

It’s important for your firm to grasp how marketing operations fit into the bigger picture of business development. Marketing should be viewed as the central hub for all brand development activities, serving as the driving force behind the marketing strategy. This includes overseeing everything from advertising campaigns to technology consulting. Kralik Media Group does just that.

To attract more clients, law firms should strengthen their marketing teams by bringing in technology specialists who can understand what customers want, identify emerging trends, and evaluate the effectiveness of their investments. It’s clear that generative artificial intelligence and other cutting-edge technologies could transform how content is created, streamline various tasks, analyze large amounts of data, and provide tailored communications to clients. This can significantly help firms looking to boost their operational efficiency.

The adjustments that law firms must make to enhance their marketing strategies and focus more on clients are quite significant. One major area that needs attention is the lack of integration of non-lawyer professionals, such as data scientists and project managers, into the firm’s operations, which is something that needs to change. According to experts, firms should aim for better project management practices since the skills required for effective project management are essential for completing tasks, developing plans, and understanding the necessary steps for each project. Additionally, individuals who possess strong communication skills, particularly in relation to technology, will be highly sought after to help convey the benefits of technological investments to partners.

Finding the right marketing and technology partner.

Industry experience. When you’re considering hiring a digital marketing agency, it’s important to check if they have experience with clients in your specific field. This knowledge can be a major advantage because it means the agency is familiar with your business and knows how to effectively reach your target audience. By choosing a firm that understands the nuances of your industry, you’re not just getting skilled marketers; you’re also collaborating with professionals who have firsthand experience in your area.

Cost. When you find a marketing company that provides the services you’re looking for, the next thing to consider is their pricing. It’s a good idea to filter your options by choosing companies that offer fair prices that align with your budget. However, this can be a bit tricky since a lot of companies don’t share their prices on their websites. At Kralik Media Group, we believe in transparency, so we clearly communicate the costs of our comprehensive services.

Communication and reporting. When considering a marketing company to hire, one of the key factors to evaluate is their reporting practices. Since you’re putting your money into digital marketing, it’s crucial to stay informed about how your campaign is performing. As you research various companies, make sure to find proof that they provide regular reports. Most companies will typically offer reports on a weekly, monthly, or quarterly basis, but at the very least, you should expect to receive monthly updates.

Kralik Media Group (KMG). One Company. One Solution.

Bradley Kralik is the founder and CEO of Kralik Media Group (KMG). He has over 25 years of experience in technology, marketing, and business development, specifically assisting clients in the legal industry. From web design and SEO, to competitor analysis, content management, and social media marketing, Kralik Media Group is your all-in-one solution. Since 2010, KMG has been helping attorneys attract new clients and grow their law firms. We’re a dedicated marketing partner you can rely on. Call us today at 1-866-4-KRALIK or email us for a free consultation.