4 Tips for Attracting New Clients To Your Law Firm

The changing digital world has definitely transformed the way legal clients look for information on the internet. When they decide to reach out to and hire a lawyer, these clients consider several important factors before making their choice. It’s interesting to note that many potential clients don’t waste time; over half of those searching for an attorney take action within a week or even sooner after identifying their legal problem. So, as an attorney, how can you efficiently and effectively address their needs?

1. Search Engine Optimization

To be easily discovered online, it’s essential to grasp how potential legal clients look for information. What inquiries are they making? What subjects are they interested in learning more about? After identifying these needs, leverage your legal knowledge to create or enhance the content on your website that will be beneficial to visitors. Since many legal clients tend to search for information using their smartphones, it’s important to make sure your website is mobile-friendly and includes a click-to-call option.

When thinking about promoting your business, you shouldn’t overlook local SEO, as it can really boost the number of potential customers searching for your services nearby. It’s essential to claim your Google Business Profile and Facebook pages, ensuring that your address is accurate and consistent across all online platforms. Additionally, consider putting some money into paid search strategies, such as pay-per-click (PPC) advertising, to attract more visitors to specific pages on your site.

At Kralik Media Group, we recognize how complex online searching can be. Nowadays, search engines such as Google are frequently updating their algorithms and adding AI capabilities to better align results with what users are actually looking for. Our team specializes in SEO, allowing us to keep a close eye on your company’s content and tweak essential SEO elements as needed.

2. Client Reviews

Check out the reviews for your business on your Google Business Profile. How many reviews are there in total? What do those reviews say about your firm? Do you think they would influence a potential client to pick your business instead of a competitor’s? Remember, when it comes to online reviews, it’s not only about how many you have, but also the quality of those reviews is really important.

It’s important to motivate both current and past clients to share their thoughts online, and we should also aim for them to write more in-depth reviews. One effective way to do this is by sending out emails that guide clients on how to leave their feedback, including direct links to the review sites. This makes it easier for them to share their experiences and insights.

3. Online Videos

Incorporating video into your marketing strategy can really set you apart from the competition. You have plenty of options for what to film and where to share it; for instance, short and straightforward legal clips are perfect for platforms like TikTok or Facebook Reels, while more in-depth videos might fit better on YouTube or LinkedIn. Potential legal clients appreciate seeing the faces behind the services, so don’t hesitate to use your phone to create videos that feel personal and relatable.

No matter the length of your videos, it’s important to focus on breaking down complicated legal issues into straightforward concepts that anyone can grasp. Use a friendly and relatable tone instead of getting bogged down in legal jargon. Also, think about the vibe you want to convey by choosing the right background for your recordings and being aware of how your voice sounds.

4. Understand Your Client’s Needs

The definition of client service, especially what makes it good, can vary based on the area of law you practice. As the year wraps up, it’s a great opportunity for law firms to reflect on the entire experience a client has, from the moment they first reach out to the final resolution of their case. It’s possible that there are issues or frustrations that you might not even be aware of simply because you haven’t considered them. For instance, when you send out an invoice, is it easy for a client without legal knowledge to understand the charges, or could you explain them more clearly? Additionally, once a case is closed, do you take steps to keep in touch with your clients, like sending them a holiday card? These small gestures can make a significant difference and enhance the overall client service you provide.

Kralik Media Group (KMG). One Company. One Solution.

Bradley Kralik is the founder and CEO of Kralik Media Group (KMG). He has over 25 years of experience in technology, marketing, and business development, specifically assisting clients in the legal industry. From web design and SEO, to competitor analysis, content management, and social media marketing, Kralik Media Group is your all-in-one solution. Since 2010, KMG has been helping attorneys attract new clients and grow their law firms. We’re a dedicated marketing partner you can rely on. Call us today at 1-866-4-KRALIK or email us for a free consultation.